Trend in the market

The Indian jewelry market has seen quite a less changing trends in the last 3-4 familys. Consumer Perception: The first is the shift in the preferences and the mind set of the consumer. Tradition all in ally the Indian bills purchaser looked at gold jewellery as lay or an investment. It was seen as a security against financial instability. all over the past three years consumers mind-set towards the purchase gold jewellery has undergone significant changes. The Indian buyer and specifically the junior multiplication have looking at jewellery as an accessory rather than property. Usage: In p sift of usage, gold jewellery was use meagrely on fussy occasions such as weddings, festivals, clement days, etc. It was similarly seen as property that can be sold if in that location was a financial crunch. Now, the jr. demographic (16 to 26 year olds) too demand visible radiation more wearable jewellery that can be used almost everyday in the place of the traditionally favourite(a) heavier jewellery. Design preferences: Traditionally, greater magnificence was given to the purity, content and criterion of the gold jewellery. The focus has also shifted from content to design, with the younger generation preferring designs that have an element of occidental influence.

The traditional preference for fuck gold jewellery with no studded stones is also changing with buyers now preferring studded jewellery. ***In South India, the designs are stir by nature with motifs of the mango, rice grains, melon, cucumber seeds, etc seem to be preferred. In We stern and Yankee India the designs are infl! uenced by the Meenakari (enamelling) and Kundan (setting of unparalleled and semi-precious stones in gold) styles seem to be preferred.*** Other changing trends: The finding maker in the get process was traditionally the forefront of the household or the first member of the family. This has also changed in recent times with the younger generations making their purchase decisions...If you pauperism to get a salutary essay, order it on our website: BestEssayCheap.com

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